Questions and answers of direct
Where do the addresses coming from?
1. own stocks: This is the best addresspool, because it concerns inactive old
customers and active customers with important details:
(last purchase date,
order quantity, order frequency, etc.)
2. telephone data base: These are the cheapest addresses however, those
wich obtain the smallest success.
3. address broker: These are the most expensive addresses and they are not as
good as your own ones.
But an address broker offers a higher address quality than a
telephone data base does. Besides, there is a possibility to win new customers.
Full service providers help you to analyse special target
groups. They take care that
double addresses (called doubletts) don't drive up
your costs. Exact addresses saves cash!
What is a letter shop do for you?
The service begins with personalizing. Letter shops complete the
advertising media with response amplifiers
like sandwich labels, chequecards,
3-D-elements, 1-cent pieces, judder labels, etc.
In addition, lettershops
franks the letters and sorts them according to postal specifications to optimize
The cooperation with a licence company will garantee best
How many letters should I send?
will get the highest discount on
4.000 pieces (increasing sorted): (postage: 0,24 Euro)
Please consider that the production of letters or
InfoCards will become cheaper with rising quantity,
because the development of
print products causes costs only once.
Therefore it is often recommended, to
send more letters.
What response can be expected?
The response depends on many factors:
- on the product itself - Products which nobody wants will never be sold
even with the best advertising!
- on the sales strategy (direct sales, for example: InfoCard as order form
or to win interested partys )
- on the address quality and the target group
- on the time of dispatching
- on the concept of the means of advertising (Usually the InfoCard garantees
a higher response ratio.)
- on extern events like activities of the competition, rising taxes, current events, and so on.
You can activate private and also business customers with "give aways",
raffles, time limited
"early birds", "good heros" or a top orderstarter in the order
How about self adhesive labels - for example,
consumable material supplyer wants to fix its order hotline number at the
customers device -
or a telephone company wants to fix its service number at the
Tell it to your customer - he will do so!
What is an
InfoCard? ... for further
information please follow the link
shortly: A new, powerful, environment friendly, advertising media which is generating
a high response.
Is direct marketing profitable? ...
for further information please follow the link
You can answer this question by yourself, guess how it is:
How much is a new sales representative incl. salery, car, mobile phone, vacation
pay, health and live insurance, sick-leave pay etc.?
Get active .... a
large profit may be expected!